Dräger & Lienert

Corporate Design

You don’t usually blare out things like that, but here we have to do it. We from inkl.Design are a little bit in love with our customer Dräger & Lienert. We have been advising this company for many years. It is growing bigger and bigger and its inclusive software products are in great demand, even internationally.

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Dräger & Lienert equips workplaces for visually impaired and blind people. And they do that so well that those people can easily compete in the job market in terms of efficiency, despite their limited eyesight. For more than 25 years Dräger & Lienert has been developing inclusive software solutions that can be applied to the most different work environments. The DL products enable their customers to operate on eye level with their fully sighted colleagues and be competitive. More than 15 partially globally leading software solutions for administration, organizations, call center and contact management excite us. The only provider in Germany, Dräger & Lienert equips workplaces across all manufacturers with hardware like computers, braille displays and Penfriend. This way every workplace receives the most coherent solution.

We are happy to have contributed to the Dräger & Lienert success story with our corporate design. Besides designing a professional website, we also fine-tuned the company font, created a new logo for the presence in the international market and designed suitable product marks. A color concept makes the Dräger & Lienert-presence, designed by inkl.Design, well rounded.

We are particularly proud of a comprehensive set of product portfolios, we have created with magic. They present the complex DL software solutions in a comprehensible and clear way, for fully sighted as well as visually impaired people. With these portfolios Dräger & Lienert acquires new customers at trade fairs and conferences. Of course, thanks to inkl., all content is available as accessible PDF files.

Portrait photo of Hans-Jörg Lienert and son Yannik
Illustration of stylised coloured braille dots as
Detail image of an icon of the product brand DL Verein
Presentation of the packaging tape as an advertising medium with slogan "here is inclusion in it".
Illustration of the defined corporate colour orange
Photo of the DL Easytask module. The software simplifies workflows for blind people
Detail image of an icon of the product brand DL Contact Manager
Web views of the DL product brands on the computer screen
Photo with some DL VoiceClips developed by the company
Photo of a correction sheet of the product marks still being processed
Illustration of the grey tone defined for advertising applications
Detail photo of a trade fair stand with various hardware modules and advertising banners
Photo of leaflets with product descriptions of the Company
typographic representation of the Daytona house font in conjunction with the company's logo
Detailed view of the Daytona house font with orange fonts
Photo of a Penfriend , a talking marking system for blind people
Illustration of the anthracite tone defined for advertising applications
Illustration of stylised coloured braille dots as a design element
Illustration of an icon of the product brand Contact Manager with advertising slogan "DL, what else!"
Photo of a car sticker with logo and word mark of the company
Photo with fair presentation of the VoiceClips by Yannik Lienert

 Graphic Concept

The new logo on the underlaid photo with dark background
Detail photo of the company's leaflet.
Illustration of the signets of the company's most important product brands
Schematic representation of the colour palette and the DL logo in combination with other icons
Web views of DL product brands on smartphone, tablet and computer screen
Representation of the packaging tape as an advertising medium with the slogan "Inclusion is in here".

Custom type

typographic representation of the Daytona typeface edited for the company
typographic detail view of the edited Daytona typeface characters

Design in Detail

Detail photo of leaflet titles with logo of the company and a business card.
Photo with inclusive business cards of different employees. The business cards are folded in three parts. The standardised and easy-to-touch braille is applied to the pages with transparent varnish.
Draeger and Lienert envelopes with braille
Photo motif of various stickers for Dräger and Lienert, printed with normal typography and transparent Braille font
Photo with some DL VoiceClips developed by the company
hand feels the Braille on the tablecloths specially designed for Dräger and Lienert.
Advertisement with product descriptions of the
Foto von Faltblättern mit Produktbeschreibungen des Unternehmens.
Illustration of orange stylised Braille dots as a design element

Project Details

Project Scope: Consulting, positioning, continuous brand development of the main brand and subbrands, logo design for main and subbrands, development of a user friendly layout concept for visually challenged readers, development of a concept for inclusive information materials for visually impaired and blind readers, custom type, layout and graphic design, web design, production management
Picture of the next project - Erlebnisraum Schwerin: The photo shows the children's experience room. The walls of the room are white, like a blank canvas. One wall has a white, slat-like pin board. This is where the children's self-painted pictures will be hung later. The centre of the picture is dominated by an oversized chest of drawers, which rises in a step-like manner and is equipped with many colourful drawers. Inside are lots of craft materials and instructions for the children. In front of the chest of drawers are three grass-green seat cubes. In the background, four large colourful canvases, varying in height, are leaning against the wall. They are printed with quotations in funny fonts and colourful graphic elements. The room is lit by several black pendant lamps in modern industrial style.

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