Lebenshilfe Berlin

That’s what we’re here for!

Anyone who took the public transport in Berlin in spring and summer became aware of an anniversary of a special kind: Lebenshilfe Berlin (“Life Aid Berlin”) turned 60. Founded as a parents’ initiative in 1960, the association enabled thousands of children and adults with cognitive or learning difficulties to lead a self-determined life. This was to be celebrated in style.

Read more

Therefore, Lebenshilfe asked us to create a self-confident campain – to show the pride and self-conception of the people at Lebenshilfe who live and work together.

We “inkl.Designers” enjoyed this campaign very much. We learned a lot, laughed and tried out. Last but not least, the campaign is also a first and very fine joint work, which we designed with our office neighbours from DiG/Plus Berlin.

At the heart of the new Lebenshilfe campaign are the large-scale motifs. They show people who are right in the middle of life, who fulfil themselves because they are taken seriously just as they are. The protagonists give an insight into the wide range of services offered by the organisation, whose aim is to make people with disabilities a self-evident part of society.

“That’s what we are here for” is the motto of Lebenshilfe: for listening, accompanying, making possible and making visible what is inside us. A special highlight were the photo shootings. Everyone involved – in front of and behind the camera – rose above themselves and put something big on the road.

The videos created during the shooting capture honestly and impressively what the work of Lebenshilfe is all about: growing and becoming strong together. We are deeply impressed and inspired by the “Life Helpers”.

Take a look at www.dafür-sind-wir-da.de – it could be that this enthusiasm grabs you just as much as it does us.

Logo 60 years of Lebenshilfe
Large poster of the motif "Lebenshilfe rocks" with four people who organize a party for people with and without disabilities every year.
Large poster of the motif "Bridge builder" with an employee of the intercultural advice centre of Lebenshilfe Berlin
Large poster of the motif "tackling dreams", which shows a handicapped young man in an outfit from the 1920s, who wants to study fashion design.

Anna is Curative Education Nurse and Sarah is Client in the Day Support Center Neukölln.

Photo of an enormously happy, severely disabled young woman in a wheelchair and her carer during the photo shooting
Large poster of the motif "Show what you can do" with the severely disabled young woman and her carer and the stamped anniversary logo of Lebenshilfe Berlin
Photo showing the photographer shooting the subject with the severely disabled young woman and her carer
The photo shows a shot in the underground with the large poster of the motif "Show what you can do" and approaching train

„Working with people gives you a lot in return.
It’s not cold, it’s warm.
And there’s a lot of joy in it. Joy and heart.“

Photo showing two people full of joy, a woman and a man, who have continuously developed into managers at Lebenshilfe Berlin

Mike is the boss of 200 employees. He started working for Lebenshilfe Berlin 20 years ago as a curative education nurse.

Large poster of the motif "Something solid", which shows a tattooed, muscular man who has developed from a Curative Education Worker to a current senior staff member of Lebenshilfe
Photo from the shooting with the former Curative Education Worker and current senior staff member, holding the anniversary logo in his folded arms
Photo of the poster motif "something solid" in the Stadtmitte underground station
Photo from the shoot with two friendly Lebenshilfe residential care workers, including a former migrant from Togo
Large poster of the motif „By conviction fellow human beings“ which shows two caretakers from Lebenshilfe Berlin, including one who comes from Togo.

„You are important and they are important and they realize that it’s real. And just as I am authentic to them, they are authentic to me.
And that’s what makes it so special.“

Picture of the large-surface motif "Ehrenfrauen" showing two women with the anniversary logo who are working at Lebenshilfe
Photo from the shooting "Ehrenfrauen", which shows both relaxed and happy in the studio
Photo from the shooting with the photographer and the two fooling around women for the motif "Women of Honour".
Photo of the "bridge builder" in the studio, her posture corrected by the director of the photo shoot
Snapshot of the intercultural consultant in the studio from the motif "Bridge builder
Another snapshot of one of the home carers from the motif "Aus Überzeugung Mitmensch" in the studio
Snapshot of the two "honorary wives" in the studio
Another snapshot of one of the home carers from the motif "Aus Überzeugung Mitmensch" in the studio
Snapshot of karate boxing attendant in studio
Photo of two disabled soccer fans of Hertha BSC and Juventus Turin from the same shared apartment, hugging each other amicably in the studio
Portrait photo of a young disabled woman from "Lebenshilfe rocks" motif
Portrait photo of disabled aikido fighter shooting
Snapshot of a disabled aikido fighter and a karate-boxing handler during the shoot
Situation photo from the shooting for the motif "Out of conviction fellow human beings
Photo from off camera at the shooting for the motif "Something solid“
Photo from off camera at the shooting for the motif "Lebenshilfe rocks
Off-camera photo at the shooting for the motif "Tackling Dreams"
Situation photo from the shooting for the motif "Tackling dreams".

Project Details

Project scope: Consulting, campaign concept and planning, media planning, casting of disabled people and employees of Lebenshilfe Berlin, photo shooting, graphic design of poster motifs (large surfaces and A1) and merchandising products, various texts, shooting and editing of videos, development of a barrier-free website, social media activities, production support
Post image children's book Die Bunte Bande

next project