That’s what we’re here for!
Anyone who took the public transport in Berlin in spring and summer became aware of an anniversary of a special kind: Lebenshilfe Berlin (“Life Aid Berlin”) turned 60. Founded as a parents’ initiative in 1960, the association enabled thousands of children and adults with cognitive or learning difficulties to lead a self-determined life. This was to be celebrated in style.
Therefore, Lebenshilfe asked us to create a self-confident campain – to show the pride and self-conception of the people at Lebenshilfe who live and work together.
We “inkl.Designers” enjoyed this campaign very much. We learned a lot, laughed and tried out. Last but not least, the campaign is also a first and very fine joint work, which we designed with our office neighbours from DiG/Plus Berlin.
At the heart of the new Lebenshilfe campaign are the large-scale motifs. They show people who are right in the middle of life, who fulfil themselves because they are taken seriously just as they are. The protagonists give an insight into the wide range of services offered by the organisation, whose aim is to make people with disabilities a self-evident part of society.
“That’s what we are here for” is the motto of Lebenshilfe: for listening, accompanying, making possible and making visible what is inside us. A special highlight were the photo shootings. Everyone involved – in front of and behind the camera – rose above themselves and put something big on the road.
The videos created during the shooting capture honestly and impressively what the work of Lebenshilfe is all about: growing and becoming strong together. We are deeply impressed and inspired by the “Life Helpers”.
Take a look at www.dafür-sind-wir-da.de – it could be that this enthusiasm grabs you just as much as it does us.
Anna is Curative Education Nurse and Sarah is Client in the Day Support Center Neukölln.
„Working with people gives you a lot in return.
It’s not cold, it’s warm.
And there’s a lot of joy in it. Joy and heart.“
Mike is the boss of 200 employees. He started working for Lebenshilfe Berlin 20 years ago as a curative education nurse.
„You are important and they are important and they realize that it’s real. And just as I am authentic to them, they are authentic to me.
And that’s what makes it so special.“